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Create superior customer experiences leading to improved CSAT and increased sales

Adobe Commerce

Acumatica

POS

+12.7%

Average Order Value

-14%

Bounce Rate

+3x

Faster Browsing

About North40 Outfitters

North40 Outfitters is a family-owned and operated retailer with locations in Montana, Idaho, and Washington. They focus on providing a wide range of products for farms, ranch, and outdoor activities. The company offers a variety of products, including fencing, chicken feed, archery equipment, lawn and garden supplies, work footwear, and men’s denim – over 120,000 products from 3,500 brands in their 12 retail stores.

Customer

North40 Outfitters

Industry

Outdoor Goods, Retail

Solutions

Adobe Commerce
Acumatica
POS

Overview

North40 was looking to re-platform their website to Adobe Commerce and implement a new customer-centric ecommerce experience while enhancing the marketing capabilities. Some of the additional challenges that were to be addressed included:

  • Effective Site Search – With over 100K products, this was critical to users finding relevant products quickly.
  • Good support for marketing initiatives such as landing pages, rewards, loyalty programs, sales, offers, etc.
  • Buy Online, Pickup in Store (BOPIS)
  • Gift Cards and Gift Wrap
  • Improved speed and performance
  • And several more.

Launch Project

Challenges

Inventory Management

With each retail store also a fulfillment center, it was important to sync inventory across the various stores with the website to provide users with the most accurate inventory. In addition, several capabilities were added including BOPIS, FIFO / LIFO Picking, Lot & Serial Number Tracking, etc.

Customer Segmentation

Implementing customer profiles and segmentation allowed for personalization. Further, loyalty content could be determined based on the customer profile while marketing efforts could be optimized based on customer behaviors, preferences, and purchasing patterns.

Promotions

Promotions are a critical part of retail industry, and Kensium extended the promotions capability of Adobe Commerce / Magento by adding various discounts based on customer order history, running weekly specials (flash sales), Free and Add-On Items, etc.

Commerce

Kensium helped create a unique online experience for North40’s B2B and B2C customers through Adobe Commerce (Magento 2), ultimately leading to increased customer satisfaction and higher sales. Armed with the new platform, this merchant produced exceptional promotions and buying journeys for the holiday season, including Black Friday and Cyber Monday.

Increased Transactions
Increased Average Order Value
Reduced Marketing Costs

ERP

North40 was looking for an integrated ERP solution that is tightly integrated with their Ecommerce as well as Retail POS. With each of the twelve retail stores doubling up as fulfilment centers, order routing was implemented within the ERP to ensure optimized inventory levels as well as timely shipping and delivery of products to the customers. Acumatica with its real-time connection to Adobe Commerce was critical in handling the large volume of updates across product catalog as well as customer and order data.

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Outcomes

One key factor in North40’s success was its B2C model selling directly to customers through its website and physical stores. Thanks to this approach, North40 was able to maintain control over the entire customer experience and gather valuable data on consumer preferences. Additionally, North40 leveraged data analytics to make informed business decisions. The company collected and analyzed customer data to gain insights into client preferences, purchasing behaviors, and market trends. This allowed North40 to optimize its product offerings, marketing strategies, and inventory management.

I am writing to express our sincere gratitude for the exceptional work your team has done in implementing the new technology stack for our company.  

Your professionalism, expertise, and dedication have been evident throughout the entire process. The seamless integration and the efficiency with which your team handled every challenge have significantly contributed to the success of this project.  

We are already seeing the positive impact of the new technology on our operations, and we couldn’t be more pleased with the results. Your commitment to excellence and customer satisfaction is truly commendable.  

Thank you once again for your outstanding service. We look forward to continuing our partnership and working together on future projects.

Explore Case Studies

Integrating Shopify with ERP to increase revenues by 66% and improve inventory management while reducing labor costs.

SOLUTION

With the Shopify Connector, Acumatica was treated as the single source of truth for product data and especially inventory.

INDUSTRY

Holiday Decorations

VIEW CASE STUDY

Consistent double-digit revenue growth year-over-year, fueled by constant innovation in UX/UI, the launch of PWA-site.

SOLUTION

The new PWA based Magento site built by Kensium was able to bring down response times from 40+ seconds to under 4 seconds – even for complex pages.

INDUSTRY

Heating, Air Conditioning, D2C

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Create superior customer experiences leading to improved CSAT and increased sales.

SOLUTION

North40 was able to maintain control over the entire customer experience and gather valuable data on consumer preferences.

INDUSTRY

Outdoor Goods, Retail

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Increase Revenues, Gain Customer Loyalty, Improve inventory management, Reduce shipping and Labor costs.

SOLUTION

With Acumatica and its connection to Magento, AMI’s online orders now flow into the financial system in real- time.

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SOLUTION

With the help of Kensium, Riddles was able to increase traffic, Conversion Rate as well as Average Order Value

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A blazing star of Unified Commerce that leveraged Acumatica’s native functionality to connect Ecommerce website and scale the efficiencies to the next level.

SOLUTION

By transitioning to BigCommerce and Acumatica, YardBright immediately benefited from a modern, scalable platform.

INDUSTRY

Landscape Lighting

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BigCommerce Multi Store Front with Acumatica integration – One integrated solution to manage all business operations including three Ecommerce websites

SOLUTION

All the initial goals at the beginning of the project were realized – including the single integrated system that allows Room One to manage all aspects of their business.

INDUSTRY

HVAC, Recommerce

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Streamlined operations, effective inventory management and BigCommerce’s B2B capabilities to provide Franchise / marketplace capabilities for Sod.

SOLUTION

One key factor in SodStar’s success was its D2C model. This strategy was powered by cutting out traditional retail channels and selling directly to customers through its website and physical stores.

INDUSTRY

Agriculture and Farming

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Fusing Commerce with Cause: Door County Candle’s Revenue Surge Powered by Kensium’s Shopify + ERP Solution.

SOLUTION

As a result of Kensium's work, DCC has not only been able to donate substantial sums to noble causes but has also seen a marked increase in sales.

INDUSTRY

Home Décor, Wellness

VIEW CASE STUDY

Fasttrack migration from WooCommerce to Shopify Plus with strong back-end ERP Integration.

SOLUTION

Kensium was able to launch a new Shopify website for 3DXTECH supporting B2C & B2B buyer journeys, integrated with Acumatica in under 3 months

INDUSTRY

3D Printing & Manufacturing

VIEW CASE STUDY

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