Kensium implemented a comprehensive redesign of Half Price Banners' website on the BigCommerce platform, This redesign led to significant improvements in user engagement and business performance, positioning them as a top candidate for the User Experience & Design Award.

BigCommerce

Acumatica

+85%

Increase in active users

+104%

Rise in engaged sessions

+5%

Growth in total revenue

About Half Price Banners

Half Price Banners is a company specializing in high-quality, custom banners and advertising signs designed to enhance brand visibility and effectively convey messages. Leveraging over 20 years of expertise in large-format printing, they provide a diverse range of products tailored to various promotional needs.

Award & Recognition

For its outstanding advancements in eCommerce user experience and design, Half Price Banners was recognized as a top contender for the User Experience & Design Award.

Customer

Half Price Banners

Industry

E-Commerce

Products Used

BigCommerce

Overview

The team implemented a comprehensive redesign of Half Price Banners website on the BigCommerce platform, achieving significant improvements in user engagement and business performance. 
The team effectively leveraged BigCommerce's powerful features and tools to deliver a tailored solution for this project.

Launch Project

Key Challenges faced

Navigation Complexity & Product Discovery

The existing navigation structure was not intuitive, making it difficult for users to find relevant products efficiently.

Personalization & Dynamic Content

The website lacked personalized elements to enhance user engagement, such as tailored recommendations and dynamic homepage content.

Product Page Optimization

The product detail pages (PDPs) needed improvements to streamline customization options and make selection easier for users.

Checkout & Conversion Optimization

Conversion rates were impacted by friction in the checkout process, including limited payment options and unclear order summaries.

SEO & Performance Issues

The website faced slow loading times, affecting user experience and search engine rankings.

Enhancing User Engagement to Drive Revenue Growth

Encouraging users to stay longer on the site and interact with products was a challenge due to a lack of personalized recommendations and dynamic content.

ERP

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Implemented Solutions

Enhanced Shopping Experience

Added a sticky order summary bar and product page popups for smoother decision-making and higher satisfaction.

Optimized Checkout

Streamlined checkout with order comments, reducing friction and boosting completed purchases.

SEO and Performance Improvements

BigCommerce schema was implemented, and SEO best practices were followed to enhance page performance, improve search visibility, and drive more organic traffic to the website. 

Better Navigation & Error Handling

Implemented 301 redirects to fix 404 errors, improving user retention.

User Engagement and Revenue Growth

Improvement in new active users, longer session times, and overall revenue growth. 

Results & Impact

Improved Website Speed

Half Price Banners enhanced website speed by optimizing images, enabling lazy loading, and minifying CSS and JavaScript, resulting in faster page loads and a better user experience.

I want to say a big huge thank you for all the hard work your team has put into the launch of our website this week. We are so very impressed with the results and the smoothness of the launch. Your team responded so fast to every bug we found and fixed every single issue in record time.

Jonas Bedford-Strohm

Chief Marketing Officer

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