Conversion Rate Optimization (CRO) Services

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The CRO Cycle

We use tools to gather data that reveals how your website is performing towards your goals.

1. Observe & Measure

Quantitative data (Google Analytics, click and scroll maps, and session replays):

Amount of time spent on a particular page
Number of incoming visitors who convert
Site’s bounce rate
Click and scroll patterns

Quantitative data (online surveys, live chat transcripts analysis, and user testing):

Opinions
Motivations
Pain points
Frustrations

2. Hypothesize & Prioritize

Based on the data we gathered during phase 1, we’ll make hypotheses as to what’s keeping your visitors from taking the desired actions. Each hypothesis becomes a testing idea. A backlog of testing ideas is created. The testing ideas are prioritized based on our confidence to increase conversion, the importance of the audience group, and the ease of implementation. You’ll receive a CRO Hypothesis Report that presents our findings and suggestions as to which website elements we should start testing.

3. Test

Once we know what we should test and in what order, we can design variations and launch the first batch of controlled tests. Each variation is designed with the purpose of outperforming the control version (original design).

There are 4 primary elements which can be optimized

Content: Formatting, style, length
Call-to-action: Content, location, size, color
Site’s bounce rate
Forms: Length, content, trust elements, style

Benefits of CRO

Increase number of sales

Knowing your visitors’ pain points gives you the power to design a sales-worthy website.

Lower customer acquisition cost

If your website converts more ad clickers, you’re getting more from your marketing spend.

Increase revenue per visitor

CRO is not just about making the sale, it’s also about getting the visitor to buy more.

Increase Customer Lifetime Value

A website that makes it easy to browse and buy, makes you want to return.

Understand your audience better

Recognizing behavior patterns allows you to continuously improve the user experience.

Improve brand perception

If your experience is great, visitors are more willing to spread the word.

Acumatica Solutions

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Conversion Rate Optimization