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Fusing Commerce with Cause: Door County Candle’s Revenue Surge Powered by Kensium’s Shopify + ERP Solution.

Shopify

Acumatica

+600%

Revenue Growth

+50%

Average Order Value

+2M%

Donated

About Door County Candle Company

Nestled in the heart of Door County, Wisconsin, Door County Candle (DCC) is renowned for its dedication to producing high-quality, handcrafted candles. With a rich palette of fragrances and a commitment to premium ingredients and traditional methods, DCC has carved a niche in the candle market. Beyond its commercial success, DCC is distinguished by its philanthropic vision, aiming to leverage its business for the greater good.

Customer

Door County Candle

Industry

Home Décor, Wellness

Products Used

Shopify Plus
Acumatica

Overview

In a commendable effort to support Ukraine during challenging times, Door County Candle (DCC) initiated a program to donate a portion of its candle sales to non-governmental organizations (NGOs) aiding Ukrainian refugees. The overwhelming positive response to this initiative inspired the company to redefine its mission, aspiring to become a philanthropically driven organization. DCC sought to establish a system enabling to nominate causes, which DCC would vet and select every quarter to support. Each selected cause would benefit from donations tied to candle sales. Furthermore, DCC aimed to develop a fundraising program, empowering individuals to support their initiatives through product sales.

Launch Project

Challenges

Donation Funds Management

With customers on the website being able to select the cause which they are interested in donating, it was critical to ensure that the “cause products” be attributed to specific financial accounting entries within the ERP. Further it is important to ensure that the allocated funds are transferred appropriately to the chosen cause, with proper auditability.

User Experience

With the website combining ecommerce with Philanthropy and Fund Raising, which moves the user away from traditional ecommerce order placement process, user experience and checkout flows were critical to the success of the site.

Loyalty Program

In the Wellness industry, loyalty programs are key to increasing client loyalty and growing the business. So, having a well-structured, tiered loyalty program that allows users to earn and redeem points in a clear and transparent manner was important to the success of the site. Further, tracking the loyalty as a liability in the ERP is important for effective GAAP-based accounting processes.

Commerce

Shopify Plus with its extensive extension marketplace allowed Kensium to work with 90% of the requirements utilizing off the shelf components – reducing cost as well as time to market.

Kensium further expanded its support for DCC's philanthropic mission by developing a custom application using the Laravel framework. This application was designed to facilitate a user-friendly interface for NGOs to monitor various metrics related to their quarterly cause, such as sales and funds gathered. This feature provided NGOs with real-time insights into the impact of their associated products. Additionally, the application empowered DCC with robust management tools, allowing them to oversee and administer each philanthropic cause efficiently.

User Experience
Explosive Growth
Accounting Integration

Outcomes

As a result of Kensium's work, DCC has not only been able to donate substantial sums to noble causes but has also seen a marked increase in sales. This symbiotic relationship between philanthropy and business performance has allowed DCC to reach new markets, demonstrating that a commitment to social responsibility can also drive commercial success. Through Kensium's tailored solutions, DCC stands as a prime example of how companies can effectively blend profit-making with impactful giving.

Kensium Solutions has been our trusted partner for Acumatica since we first launched the SAAS back in 2022. They have become our go-to partner for various aspects of our tech stack, including being our trusted Shopify Plus Partner. Their extensive technical expertise and depth of knowledge of Acumatica ERP and Ecommerce environments have played a crucial role in our success.  

Thanks to Kensium, not only have we been able to streamline our operations and enhance transparency with charitable causes, but we've also seen a significant increase in our sales. Their solutions have enabled us to expand our reach and impact while staying true to our mission of giving back.

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Fusing Commerce with Cause: Door County Candle’s Revenue Surge Powered by Kensium’s Shopify + ERP Solution.

SOLUTION

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INDUSTRY

Home Décor, Wellness

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