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Increase Revenues, Gain Customer Loyalty, Improve inventory management, Reduce shipping and Labor costs

Adobe Commerce

Acumatica

POS

+100%

Revenue Growth

+40%

Average Order Value

-8%

Returns and Cancellations

About American Meadows

Headquartered in Burlington, VT, American Meadows is one of the most respected online retailers of wildflower seeds, perennial plants, flower bulbs and vegetable seeds in all of North America offering over a thousand different plants, seeds, bulbs and associated products throughout the year as seasons allow.

American Meadows also operates another business, High Country Gardens, which it acquired in 2012 focused on offering unique plant hybrids.

Customer

American Meadows
High Country Gardens

Industry

Agriculture and Farming, Retail

Products Used

Adobe Commerce
Acumatica

Overview

American Meadows started out as a legacy mail order retailer running legacy systems that were not as robust or scalable as they needed them to be. Further, the legacy systems were complicated, and it was time-consuming to train its seasonal staff how to use them, which became an annual challenge. American Meadows key goals were:Elit semper consectetur in tristique lobortis tortor metus cursus rhoncus. Enim sit vitae ac vitae aliquet. Felis purus imperdiet neque commodo. In in molestie lectus eget mauris vulputate facilisi condimentum.
‍

  • Eliminate duplicate entry into multiple systems, saving employees time and reducing errors.
  • Implement a single solution to operate the business, unifying operations.
  • Obtain accurate and real-time data with a fully integrated ERP solution and online store providing accurate insights into financials & operations.
  • Increase customer satisfaction with greater transparency into the end-to-end ordering process.

Launch Project

Challenges

Customer Management

American Meadows needed to improve how they tracked visitor actions on their site, then utilize that information to create active promotions and find new leads. To do this, they needed a new Customer Management System (CMS) fully integrated with Accounting to create loyalty programs, track effectiveness of promotions, and improve marketing success.

Warehouse Management

One of the biggest challenges American Meadows faced was warehouse management. They were shipping from four warehouses: one at AMI, plus three external warehouses provided by 3rd-party logistics firms (3PLs). To avoid double-shipping or any out-of-stock situations, they needed the warehouses to pull orders from the new ERP, maintain the product bin locations, and update inventory automatically.

Kitting and Manufacturing

The seeds and flowers that American Meadows received from its supplies were being inventoried in pounds, then sold in ounces. Their goal was to make sure the new ERP would manage the production of these seed packets as they were kitted from pounds to ounces. Further, they wanted to assemble related plants into product kits in the warehouse.

Commerce

American Meadows saw a significant increase in transactions and revenue, maximizing their sales. They could handle the increased demand with barely any issues. Unifying product, customer, and order processes with the Commerce site tightly coupled with the ERP meant that AMI now has a single source of truth for their eCommerce business.

Increased Revenues
Improved Customer Satisfaction
Faster Performance

ERP

By implementing integrated Financials with Customer Management, Distribution, and Warehouse management, American Meadows had their single source of truth. Acumatica’s distribution module coupled with Kensium’s customization of the shipping processes has resolved AMI’s warehouse and shipping issues by vastly improving its ability to manage inventory control and drop-shipping. Back-end processes are now much more efficient.

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Outcomes

With Acumatica and its connection to Magento, AMI’s online orders now flow into the financial system in real- time. Order information is automatically sent to all departments, eliminating manual data input into various software and reducing errors. Avoiding delays and problems in processing and shipping customer orders efficiently boosted customer satisfaction and kept buyers returning frequently and on an annual basis, essential drivers of American Meadows’ business strategy. Executives now have a high level of access to data that they previously lacked, critical to decision making.

GREAT WORK! This was the best year yet from our side. Really excellent work preparing and delivering the environment.Kensium has given us a robust eCommerce solution to keep us on the cutting edge.We have the flexibility and data access that we need to scale our business as we grow, and to identify and resolve potential problems to our customer’s satisfaction quickly.

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