Unified Commerce Success - Implementing a single source of truth across Retail point-of-sale, Ecommerce website, Marketplaces and back-end fulfillment systems.
+70%
Revenue Increase
-34%
Returns & Order Cancellations
+7.1%
Conversion Rate
District Camera & Imaging is a premier retailer that specializes in camera equipment and printing services, based in the DC Metro area. This family-owned business has a rich history dating back to 1978 and is well-known for its steadfast dedication to providing high-quality photography gear, accessories, and exceptional customer service.
District Camera
Electronics, Retail
Shopify
POS
Acumatica
District Camera wanted to elevate their online retail presence and enhance the overall shopping experience for the consumers, all while reducing overall IT costs by migrating from an Open-Source solution to a platform that offers modern e-commerce features. With a keen focus on fostering business growth, the transition to Shopify aligned perfectly with District Camera's aspirations to expand their online business. Through this strategic initiative, District Camera not only met but exceeded their customer expectations while optimizing their internal processes for sustainable growth and success in the competitive e-commerce landscape.
Launch Project
With multiple sales channels including retail stores running Point-of-Sale systems, Ecommerce website, Marketplaces such as Amazon and eBay, it was critical to ensure inventory and pricing accuracy across all the channels.
District Camera’s business involves selling new as well as used camera equipment along with equipment rentals. This brings unique challenges around serialized inventory, buying processes, and the need to track attributes and sync the same across all channels, at each individual inventory item.
Reducing the total cost of ownership of the technology stack while enhancing the experience for mobile users was a critical requirement for the re-platforming initiative.
District Camera placed a strong emphasis on customer experience and engagement. The brand prioritized exceptional customer service, providing detailed product information, availability, and responsive support. District Camera also actively sought customer feedback, making adjustments to its products and services based on the insights provided. This customer-centric approach fostered loyalty, driving revenue growth. The brand also leveraged marketplaces to expand their reach and increase sales while also building brand awareness.