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Consistent double-digit revenue growth year-over-year, fueled by constant innovation in UX/UI, launch of PWA-site, Creative Marketing, and efficient back-end systems integration

Adobe Commerce

Acumatica

PWA

>20%

Revenue Growth

+40%

Site Speed Improvement

-67%

Bounce Rate

About HVAC Direct

Brock Air is a full-service manufacturer’s representative in the commercial air distribution market and has been providing industrial ventilation systems and installation to Dayton, Ohio and beyond since 1938.
HVACDirect is a D2C brand focused on building an open HVAC marketplace online, offering the best HVAC brands directly to the public, based on real, affordable prices. Other brands in the group include BBQDirect.com and OnlineSupply.com.

Customer

HVACDirect
BBQDirect
OnlineSupply

Industry

Heating, Ventilation and Air Conditioning, D2C

Solutions

Adobe Commerce
Acumatica
PWA

Overview

Brock Air has multiple sales channels. B2B (Installers) that are at the customer site placing orders via a B2B portal, D2C (Consumers) placing orders on their website, A large sales team taking phone orders via the ERP, etc. Inventory availability across all channels has to be accurate. With one of the primary goals to educate the customers and save money, HVACDirect has a ton of product information and attribute data on the website. In addition, each product could be purchased in various configurations via the use of an effective product configurator.
‍
Finally, with all of the products, options, filters, etc. traditional ecommerce solutions were not able to deliver good Page Speed, affecting both user experience and search engine scores.

Launch Project

Challenges

Site Performance

With lots of required functionalities added to the website, page load speeds took a hit with some pages on the website taking up to 40 seconds to load. This impacted Google scores, SEO, increased bounce rate, and resulted in poor user experience. Improving page speed was a critical requirement.

Inventory Management

The lack of real-time inventory control during the peak seasons led to product unavailability, delayed deliveries, and significantly impacted customer satisfaction, risking valuable client relationships.

Process Automation

Automating repetitive tasks, such as updating inventory across multiple sales channels, managing pricing, and syncing order fulfillment and shipping data, reduces the operational overhead of handling these manually. Not having this automation in place was resulting in delays as well as higher labor costs.

Commerce

HVACDirect saw a significant improvement in site performance automatically increasing the conversion rate as users were not abandoning their carts due to the slowness. Further, with the ability to share real-time inventory, users were able to rely on the information present on the website which improved customer satisfaction and resulted in increased Lifetime value. Unifying product, customer, and order processes with the Commerce site tightly coupled with the ERP meant that HVACDirect now has a single source of truth for their entire business.

Increased Revenues
Improved Customer Satisfaction
Faster Performance

ERP

By implementing integrated Financials, Distribution, Warehouse management, CRM, along with a buyer portal (B2B), HVACDirect was able to achieve their goal of having a single source of truth. Acumatica’s automation and low-code / no-code capabilities allowed HVACDirect to automate a lot of manual processes, improving on cash flows, inventory prediction, better vendor management, and reconciliation.

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Outcomes

The new PWA based Magento site built for HVACDirect by Kensium was able to bring down response times from 40+ seconds to under 4 seconds – even for complex pages. Further, the user experience was significantly enhanced, resulting in much higher conversion rate on the website. Kensium’s Magento Connector for Acumatica allowed the inventory (catalog, availability and pricing), customers, orders, shipments and all other relevant information to be synced in real-time between Acumatica and Magento, reducing back orders, and improving customer satisfaction. This also reduced the call volumes to the support team, saving precious resources. Furthermore, having an integrated CRM allowed the marketing team to drive data-driven promotions and track customer lifetime value, while implementing effective loyalty programs.

We had a unique arrangement with Kensium with dedicated technical resources managed directly by us, as opposed to the typical project engagements that Kensium operates under. This allowed us to keep costs low while leveraging Kensium’s deep ERP commerce expertise where needed.  With these new systems, our digital transformation is complete and we can continue to focus on our high growth without worrying about the capability of the underlying technology stack.

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Fusing Commerce with Cause: Door County Candle’s Revenue Surge Powered by Kensium’s Shopify + ERP Solution.

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Fasttrack migration from WooCommerce to Shopify Plus with strong back-end ERP Integration.

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Kensium was able to launch a new Shopify website for 3DXTECH supporting B2C & B2B buyer journeys, integrated with Acumatica in under 3 months

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