Leveraging Progressive Web App and Adobe Commerce for explosive business growth.

PWA

Adobe Open Source

+47%

Website Traffic

+5.7%

Conversion Rate

+3.4%

Average Order Value

About Riddle’s Jewelry

Riddle’s Jewelry is in the business of celebrating life’s most meaningful events. They have sixty-one retail locations in eight states and continue to expand with new stores added each year. As a long-time industry leader in jewelry innovation, they sell jewelry from reputable manufacturers and also have their own exclusive product lines - Noventa Diamonds and Black Hills Gold.

Customer

Riddle’s Jewelry

Industry

Luxury Goods & Jewelry

Solutions

Adobe Commerce
Progressive Web App

Overview

Riddle’s Jewelry was looking to implement an ecommerce site that reflected their brand values while providing a smoother, quicker and more consistent user experience across desktop and mobile devices.
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In addition, they were also looking for more personalized customer experience while supporting the following key requirements:
‍

Intuitive and classy product presentation and visualization
Effective on-site search as well as good SEO capabilities
Good support for marketing initiatives such as landing pages, rewards, loyalty programs, sales, offers, etc.
Flexible payment options
In-store pick-up
And several more

Launch Project

Challenges

Inventory Management

With several retail stores that also double up as fulfillment centers, and the need to give users the ability to buy online and pick up in store (BOPIS), it was important to sync inventory across the various stores with the website to provide users with the most accurate inventory.

User Experience

One of the key UX/UI requirements of high-end jewelry is the need to provide a class user experience with capabilities such as 360-degree view of products, ability for customers to try on jewelry virtually, etc. while ensuring fast page load times as well as a responsive interface.

Personalization

The use of data to provide personalized product recommendations is critical to improve the shopping experience, leading to increased conversions. Additionally, implementing effective cross-selling and upselling strategies, was critical to boost the average order value (AOV), leading to increased revenue.

Commerce

Progressive Web Applications (PWA) are faster and more agile than native applications (traditional websites) bringing both speed and accessibility to Riddle’s Jewelry. The flexibility of the PWA framework combined with Adobe Commerce’s high level of customizability allowed Kensium to customize experiences throughout the buyer journey. The new PWA-based solution provided a smoother, quicker, and more consistent user experience across desktops, tablets, and mobile phones.

Increased Revenues

Improved Search Rankings

Enhanced Analytics

ERP

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Outcomes

More than satisfying. With the help of Kensium, Riddles was able to increase traffic, Conversion Rate as well as Average Order Value – all resulting in significant increase of online revenue. Also, access to real time inventory boosted customer engagement.
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The business also utilized data and analytics to optimize marketing efforts that focused on customer behavior resulting in the team building brand awareness, attract new prospects, retain customers and establish the online channel as a strong partner for the offline retail stores.

Thank you Kensium for the Magento migration. We appreciate your hard work on getting this successfully launched.

This is going to be a valuable asset to our business in terms of performance, security and new feature functionality. This upgrade will hopefully also open up new aspects of our business. I am grateful to work with such a knowledgeable team that can help take care of this side of our business.

Josh Holsworth

Director of Ecommerce

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About Riddle’s Jewelry

Customer

Industry

Solutions

Overview

Challenges

Inventory Management

User Experience

Personalization

Commerce

ERP

Outcomes

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